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Keywords, Keywords, Keywords….When is too much?

In writing articles, keywords play an important role . An article is said to be outstanding or popular when it highlights a certain keyword. Keywords determine how the article will fair in the search engines. How to do that? Check out these three points to consider in using keywords effectively.

courtesy of search-marketing-news-and-information.blogspot.com

courtesy of search-marketing-news-and-information.blogspot.com

Magnetic Headlines
A woman with an attractive face builds male curiosity, doesn’t she? Same with headlines. Great headlines are appealing to the reader’s curiosity. It makes them check on the article and see what it has to offer.
Entice the readers. Do it with attractive headlines. Search engines detect the ranking of an article through its headline. So, make sure that your keyword is written on the headline but written in a way that the reader can’t ignore it.

Be Focused
If you want to be a good article writer, you must know how to keep your article concentrated in one subject or topic. What is it that you really want your readers to understand? You might have lots of keywords in your article but the reader can’t grasp what you are talking about. Then you failed to give the essence of your article .

An effective use of keywords does not mean that you can just insert the keywords in any way you can. Content matters to the readers. And great writers find ways on how to insert the keywords without making the article sham. Great articles are natural even when keywords are shown many times.

Keyword Density
It is true that the an article must show the keywords frequently. But then a great writer ensures that there is enough keywords stated. Inserting the keyword naturally will add worth to your article.
Experts agree that the keyword density must not be more than three percent on an article. Use keywords in the body of the article in moderation. So, let’s say you have 500 words per article, three percent of that is fifteen. Then, in the article, the keywords must be mentioned for fifteen times only. More than fifteen keywords per 500 word article is an overkill.

Some article writers go crazy inserting keywords to ensure the ranking in search engines. Ranking do matters but overdoing it loses the article’s value. Remember that keyword is just one means of determining ranking. Readers can tell valuable articles, too. Article with substance keeps the readers coming back. Don’t you think so?

Enough keywords make sense.

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